Following the release of Plain (2014) and Apax (2016), we launched Rand (2019) to conclude this trilogy dedicated to Rappo’s research of the grotesque genre. As Plain investigated the rational simplicity of modernism and Apax re-evaluated the visual grammar of constructivism; Rand explores the shapes that brought a certain spirit and warmth to the rigidity of modern design—emerging notably from The New York School. While some glyphs like the “a” inherit the clarity of Swiss rationalism, other glyphs borrow from design icons such as the “t” from the Westinghouse logo by Paul Rand.
Rand is born from an evolving practice rather than an initial concept. Combining specific references and design features, Rappo achieved a true visual alchemy. Its organic texture and balanced rhythm will enhance any editorial work. The font was fine-tuned through offset proofs, and put to the test in art catalogues such as Giacometti for the Guggenheim Museum before its launch.
A monospace program is also offered. With its shortened capitals and well-studied proportions, Rand Mono is completing perfectly this new font family by extending its range of competence.