Elementary in the matter of aesthetics but sophisticated in terms of drawing, Executive was designed as a classic sans-serif typeface but with the raw DNA of a typewriter-generated type.
A Hammond typewriter shuttle triggered the design of Executive, which was developed by Gavillet & Rust. The overall aspect of the Hammond’s typeface is quite narrow and some letters like the “W” or the “M” are very compact due to the specificities of the technique. The generous space between letters is another interesting feature of the typeface, as it gives a very clear and sharp aspect. This led to the skeleton of Executive, the drawing of which was developed through testing in different editorial contexts, between 2002 and 2007. As a result, Executive is characterized by its very pragmatic design: a slender width, which has been adapted proportionally, combined with a generous spacing, resulting in an economic and highly legible typeface.