Optimo

Every word could be a logotype. Text composes effortlessly balanced lines. Plain works from footnote to poster sizes. The graphic aesthetic is unique yet universal. 



Plain investigates the rational simplicity of modernism and brings it to a new level of achievement. Few typefaces achieve this state of visual alchemy, which is epitomized by the classic Helvetica from times in which photo lettering was ubiquitous. Plain is incredibly fluid thanks to a drawing that is neither constrained by a geometrical approach nor structured according to the idiosyncrasy of the stroke. Glyphs are designed optically as plain surfaces and, beneath an apparent modern simplicity, their dynamic interactions create a distinct identity.



Plain is the accomplishment of years of research by François Rappo, whose Theinhardt family had set a milestone in revivalist Grotesque typeface design. Plain comes in an exceptionally large range of weights offering to graphic designers a multi-sidedness tool, ready to prove its utility.

Plain 24 styles

Skeleton
Skeleton Italic
Hairline
Hairline Italic
Ultrathin
Ultrathin Italic
Ultralight
Ultralight Italic
Thin
Thin Italic
Light
Light Italic
Regular
Italic
Medium
Medium Italic
Bold
Bold Italic
Extrabold
Extrabold Italic
Black
Black Italic
Super
Super Italic