Alias

Alias is the official, leading sneaker and apparel resale application by GOAT Group, the streetwear powerhouse. The group includes the online marketplace, GOAT, as well as Flight Club retail locations, among other entities, which together position GOAT Group as a premium sales channel.

Alias was built to meet the needs of sellers—to help them promote their goods and turn them into earnings. By offering the most recent releases, coveted classics, and limited-run and hard-to-find pieces, this platform emerged as a cultural hub for sneaker and streetwear enthusiasts. Alias offers sellers access to a vast international audience of potential buyers from 170 countries and provides them with data-driven pricing guidance and support.

Alias collaborated with Optimo to design a typeface, based on Metodo, which would reflect the app’s ambition to create an alliance between fashion and trading. Inspired by the numbers embossed on credit card, the resulting typeface boasts a minimal approach, featuring a digital, almost pixel-like feel—a reference to Alias’ former logo. The project explored the aesthetics of early mechanically legible characters, while maximizing human readability on screens.

Designed for mobile-based applications, the Alias typeface was designed to be highly legible at small sizes with special care given to figures and currencies maximize global usability. Distinctive characters epitomize the refined balance between curves and pixels shapes within the typeface, giving Alias its unique signature.