Optimo

Inspired by Times New Roman, one of the most important and enduring typefaces of the twentieth century, Ludovic Balland forged Stanley with sharp and angular shapes, giving a contemporary edge to the project while preserving the essential qualities of its reference. 

After criticizing the British newspaper The Times for being poorly printed and typographically outdated, Stanley Morison set out to propose the design of a new font. Taking into consideration the newspaper’s production methods, Morison aimed to create a very legible text typeface that was also efficient in its use of space. In 1932, Morison’s typeface was released under the name Times New Roman, and would become one of the most popular and celebrated typefaces of all time and is still widely in use today.

Sharing comparable qualities with its predecessor, Stanley offers excellent legibility and incredible sharpness at very small sizes. The drawing of the typeface is characterized by wide and honed counter-forms, as well as short ascenders and descenders. The very graphic shape of the serifs is providing a distinctive feature—with a greater contrast and straightforwardness in the Poster style.

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Stanley 5 styles

Regular
Italic
Bold
Bold Italic
Poster