Optimo

With its sophisticated, three-dimensional frame and extremely tight proportions, Modern Matter is a display typeface with a striking character that is distinctly fit for editorial design. An exhaustive set of ligature pairs also make it a playful tool to produce quirky headlines.

Based on a design by the Swiss Master Herbert Matter, which was notably displayed on the cover of his seminal book, Giacometti in 1987. Modern Matter appears as a synthesis of many aspects of Matter’s graphic language; from his years working for Cassandre to the iconic symbols and logotypes he developed for US corporations.

After François Rappo had filed the project away for many years, he revisited it on the occasion of the 2018 exhibition Giacometti at the Guggenheim Museum in New York City, for which the typeface was used for exhibition signage and the exhibition catalogue. After a reappraisal of the original uppercases, lowercases were also drawn, expanding the collection of glyphs into a complete contemporary character set. Modern Matter celebrates and reintroduces the work of a design icon.

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Modern Matter 1 style

Regular